Testing Out Bodymetrics, The Startup That Wants To Be A Denim Shopper?s Best Friend [TCTV]

Few industries with mainstream visibility and appeal have remained as unplugged from serious tech disruption as apparel and fashion. Of course, the realm of shopping has had major shifts, as has the marketing of clothing from the runway to the mall clothing rack. But the way that clothes are actually made has remained surprisingly unchanged in many ways. When it comes to the incredibly popular category of blue jeans, for example, clothing samples are typically designed to the proportions of a single human "fit model." Then, versions of that design are replicated in smaller and larger sizes to be sold to the masses. If you as a customer want more customization for fit, you better have a good tailor. A technology company called Bodymetrics is keen to bring a bit more personalization to this whole process.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/oKEXiuFeDv4/

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