Intro To Mass Communication: How Sirius Satellite Radio Changed ...

How It All Started

Sirius Satellite Radio was founded in 1990 by Martine Rothblatt. After resigning to help cure her daughters illness, she elected David Margolese to run the company. He spent 20 million dollars lobbying for the use of satellite radio, fighting the FCC and traditional broadcasters vigorously. Eventually the FCC sold off a license to allow Sirius to broadcast by satellite. Three satellites were built, along with a coast to coast transmitter network. Sirius Satellite Radio is headquartered in New York City, and began broadcasting in 2002.

How Sirius Satellite Revolutionized Mass Communication

Broadcast by satellite meant that no longer would consumers be subject only to radio stations local to them. A listener in California could listen to the same station as someone in New York. While a traditional radio tower can only reach so far, satellites can transmit signals covering the globe. Today Sirius broadcasts 151 full time stations, far more than the standard radio can emit. The wide variety includes stations dedicated solely to a single artist, such as E-Street Radio (Bruce Springsteen). Talk show hosts have their own stations as well, and sports, news, and other major topics have their own stations too.

For a full list visit the Sirius website. Satellite broadcasting is also nearly unregulated by the FCC, as stations are free to play unedited, unrestricted content. This allows greater creativity and freedom on the radio, potentially Sirius' most revolutionary feature.

Source: http://150masscomm.blogspot.com/2012/10/how-sirius-satellite-radio-changed-mass.html

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