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Creating an effective content strategy poses problems for many webmasters. It can be difficult to understand the role content plays in the process of online marketing. Of course you need to provide good quality content in order to attract potential customers, but identifying the right type of content can be a tough call.
The issue becomes even more complicated when you consider how many different mediums can be used to deliver your content. Instead of focusing on the medium, focus on the message. It is important to start by classifying the meat of your content.
1. Content That Educates
Even if people won?t admit it, everyone loves to learn. Consistently providing content which educates as well as entertains is the key to building an audience that returns to your website on a regular basis.
Ironically, the most successful educational content is rarely the most obvious. Some of the best platforms for serving educational content include newsletters, seminars, survey results, and short reports.
2. Content That Builds Trust
The next type of content which is essential to building a dedicated audience is trust-building content. The purpose of this content is to prove to readers you are a source worth trusting.
This is the type of content which is typically paired with search engine optimization efforts. It includes ?how-to? content, reviews, testimonials, articles, and blog posts. It provides you with an opportunity to actively help readers, which inherently builds trust.
Give your readers the advice they are seeking and they will assume you can do it again. As a result, they?ll come back for more.
3. Content from the Community
People love to be involved with content creation, even though they don?t always realize it. Everyone has opinions and most are more than happy to share them. Community content is any content created by customers or potential customers. Community content provides social proof of results and is an easy way to get your brand name shared across groups you would normally not have access to.
Community content includes success stories, guest blog posts, constructive blog comments testimonials, and reviews.
4. Content That Converts
Conversion-focused content is often ignored when it comes to building a base of repeat customers. Most people assume conversion content is all about getting the sale. While this is partially true, quality conversion content also builds trust and gets people excited about what you are offering.
Conversion content includes live events, case studies, webinars, and documented results.
It is important to not confuse conversion content with sales copy. Sales copy is what you find on a landing page or sales page, whereas conversion content can be found anywhere and is less direct-sales oriented.
5. Crystalizing Content
Crystallizing content goes by many names. Most people refer to it as content curation, content sharing, and content republishing.
Whatever name you want to use for it is fine; the key is understanding its purpose. As a marketer, you in a position to provide insights into the stream of data your readers already consume.
By publishing content produced by others, you are not only sharing information your readers are interested in, but also have an opportunity to prove that you are a thought leader and worthy of being trusted.
This type of content encompasses all other types of content. The only difference is that you are publishing the works of others.
David Hurley
P. S. Want to easily create quality content? ==> click here <==
Source: http://www.grasp-the-nettle.com/content-marketing-2/create-an-effective-content-strategy/
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