What Does A Post-UDID World Look Like For iPhone And iPad Developers?

This past week has been a big wake-up call for the iOS developer community. The need to move away from UDIDs, or an ID scheme that many developers rely on to power advertising and store data about their users, took on extra urgency after Apple issued a few app rejections related to UDID use over the past week and a half. Even though Apple told developers that it would deprecate UDIDs about six months ago, the community hadn't yet converged on a good alternative. There is a lot of misinformation right now. Because Apple often communicates policy changes through one-off app rejections instead of publishing a clear and transparent notice to everyone, developers get aggravated by rumors. While being super secretive stokes consumer appetite for Apple products, it's a ridiculously awful way to operate a platform that 700,000 apps rely on. Chartboost, which does direct advertising trades between developers, sent out an e-mail last night saying that the stories about UDID rejections are "completely fabricated." But another indie developer, TapBots, posted an actual copy of a rejection notice they received this morning (pictured below). So what is going on?

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